Toyi
Two children laughing on a living room rug, one wearing a colander helmet, surrounded by toys they built with Toyi

Everything is a toy.

Transform everyday objects into unique toys. Kids' imagination does the rest.

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A row of toys made with Toyi: a cart from an egg carton, a milk carton robot, a bottle character, a towel snail, a pine cone owl, a vase of flowers and a milk carton train

Explore. Transform. Play.

No instructions, no rules. Sticks, joints, wheels, eyes and flexible connectors turn whatever is at home into a toy that only exists in one kid's head.

An empty plastic bottle

1 EXPLORE

Look around. A bottle, a box, a cup.

The bottle with two Toyi connectors wrapped around it

2 TRANSFORM

Wrap a connector, add eyes, legs, wheels or wings.

The finished bottle robot standing on its feet

3 PLAY

Play, take it apart, make something new.

Pick a world

See the full range
A waving character made from a milk bottle
BASIC Turn everything into toys.
A creature made from a table tennis paddle
CREATURES Turn everything into creatures.
A rocket made from a bottle
INVENTIONS Turn everything into inventions.
A robot made from a milk carton, paper cups and cardboard arms
ARTS & CRAFTS Turn cardboard into toys.
A class of children building toys around a long table at a Toyi workshop
EDUCATION Event kits for classrooms and workshops.
SPOTTED AROUND THE WORLD Sold, shown and played with in 16+ countries.
MoMA Design Store Nordstrom Barnes & Noble Virgin Megastore BorneLund Toys R Us Walmart Nestlé Nesquik Red Dot Design Museum
Our awards
iF Design Award 2021
Parents' Choice Gold Award
Independent Toy Awards 2022 winner
Play Creators Awards 2020 winner
The Toy Verdict approved

Toyi World

#playtoyi
Two children building with colorful Toyi pieces on a rug A girl in swimming goggles building a toy in the bathtub A boat made from plastic bottles floating in a bath A child wearing a crown made with Toyi Two children sorting Toyi pieces on the floor A girl laying out a long row of Toyi creations
A class of children building toys around a long table at a Toyi workshop

Toyi in the classroom

Event kits for STEM, storytelling, green skills and arts & crafts, with 600+ pieces for a whole group and a playbook for the teacher.

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Put Toyi on your shelves, in your classrooms or in your next project. Tell us about you and we'll take it from there.

A crab made from a lampshade