HelloPlay Friend!

We are a social enterprise that designs play experiences aiming to support children’s creativity and imaginative powers.

Our Mission & Approach

We are on a mission to ensure that all children do not lose their creative potential while growing.

Creativity

We believe that creativity nourishes when children have their say on play. As Toyi we support free and unstructured play experiences in our whole design processes.

Learning through Play

We believe children are the sole play experts and they know how to play. With the play processes we provide, we help them develop lifelong skills that they need in this century.

Access to Play

Play is a fundamental right for all children. We develop mechanisms to reach more children all around the world to support child’s right to play, especially in play-in-crisis settings.

Designing for Children’s Rights

We design toys and play experiences for every child regardless of their sex, language, geographical location, and socio-economic status and we integrate child’s rights into our design processes.

Culture of Producing

We encourage children to redesign the objects around them by developing a sense of producing without consuming at an early age.

Social Impact

As a social enterprise, we do care about our social and environmental impact and transparency and accountability.

SPOTTED AROUND THE WORLDSold, shown and played with in 16+ countries.
MoMA Design Store Nordstrom Barnes & Noble Virgin Megastore BorneLund Toys R Us Walmart Nestlé Nesquik Red Dot Design Museum

Awards

iF Design Award 2021
Parents' Choice Gold Award
Independent Toy Awards 2022 winner
Play Creators Awards 2020 winner
The Toy Verdict approved

Say Hello!

Say hello at hello@toyi.io